For founders, consultants, coaches, executives, professionals and students

For ambitious founders and professionals

Learn to Write Like the Top 1% on LinkedIn

(Without the Guesswork, the Blank Page, or Waiting to Go Viral)

A 12-week, one-on-one accelerator where I lock in your strategy, rewrite your profile, teach you a repeatable way to write, and hold you accountable every single day, so showing up on LinkedIn finally feels easy.

Learn to Write Like the Top 1% on LinkedIn

Without the Guesswork, the Blank Page, or Waiting to Go Viral

apply now

Taught by Mustafa. Former Head of Personal Brand at the world's largest creator agency. LinkedIn ghostwriter for founders and CEOs.

founders, CEOs and experts written for

LinkedIn followers built for a $150M agency founder

in leads generated for clients

Impressions on a single post for an AI consultant

in closed business sourced through LinkedIn

THE 60-SECOND VERSION

Who is this for?

Anyone who knows they should be showing up on LinkedIn but doesn't know what to say, how to say it, or how to keep going.

Who is this for?

Anyone who knows they should be showing up on LinkedIn but doesn't know what to say, how to say it, or how to keep going.

What is it?

A 12-week, 1:1 program. You get a strategy built around your goals, a profile rewrite, a simple writing system, daily accountability and feedback, and a weekly 60-minute call with me.

What is it?

A 12-week, 1:1 program. You get a strategy built around your goals, a profile rewrite, a simple writing system, daily accountability and feedback, and a weekly 60-minute call with me.

What do I need?

Time to write and post once a day, and a willingness to start before you feel ready. No writing experience or existing audience is required.

What do I need?

Time to write and post once a day, and a willingness to start before you feel ready. No writing experience or existing audience is required.

What happens next?

You apply, we have a short call to see if it's a fit, and if it is, we get started.

What happens next?

You apply, we have a short call to see if it's a fit, and if it is, we get started.

apply now

The Problem

You know you should be on LinkedIn.

You've seen the people who show up consistently. They get the conversations, the opportunities, the invitations. They're the name that comes to mind when someone needs exactly what they do.

So you've thought about it. Maybe you've even tried.

You open a blank post. You stare at it. You wonder:

What am I even supposed to write about?
Who is this for?
Is this too boring? Too personal? Too salesy?
How do people write so well, so often, so easily?
Where am I supposed to find the time?

So you close the tab. You tell yourself you'll do it next week.

Or you post for two weeks, get a handful of likes, lose momentum, and quietly stop.

If that's you, here's the thing nobody tells you:

It's not a discipline problem. It's a clarity problem.

You can't be consistent at something you don't understand. And you shouldn't be.

What's the point of showing up every day if you have no idea whether you're doing the right thing in the first place?

The Real Reason Most People Fail On LinkedIn

Most advice about LinkedIn falls into two camps.

Camp 1: "Just post consistently."
Great advice, if you already know what to post, how to write it and who it's for. You don't, so consistency alone just makes you consistently confused.

Camp 2: "Go viral."
Hooks, hacks, trending formats. Virality is a lottery ticket. It's not a strategy, and a viral post that attracts the wrong people does nothing for you.

Here's what I've seen after working on LinkedIn for the world's largest creator agency and for founders and CEOs across tech, healthcare, marketing and NGOs:

The people who win on LinkedIn aren't the most viral. They're the most clear.

They know what they want LinkedIn to do for them. They know who they're talking to. They have a simple way to turn ideas into posts. And they show up every day.

That's it: strategy, quality thinking and consistency.

I know because I live it. My own business runs primarily off LinkedIn, with a relatively small following. No viral posts. No hacks. Just a clear strategy, a consistent habit and writing that does a job.

That's exactly what I'm going to teach you.

apply now

My Story

I'm Mustafa.

Spends the first week of every engagement inside the client’s workflow with a stopwatch and a notebook. Wrote the audit format the studio still uses.

Mustafa Akberally

Founder, Ghostwriter & Coach

I started my career working with companies across the woorld, which eventually led to me joining the world's largest creator agency, the company behind creators like Lara Acosta, Ali Abdaal, Iman Gadzhi, Grace Beverly, Leana Deeb, Chris Williamson, Mike Thurston and more.

There, I became Head of Personal Brand across Instagram, YouTube, LinkedIn and X. I learned the ins and outs of building a brand people remember. I grew the founder's personal brand to 50,000+ LinkedIn followers.

Then I went out on my own.

I built a ghostwriting business writing LinkedIn content for founders and CEOs across tech, healthcare, marketing, NGOs and more. I've written for the owner of a $150M agency and for Facebook's most viewed female creator in history.

Across my clients' accounts, that's meant:

Over $10M in leads generated
1,500,000+ impressions on a single post for an AI consultant
Hundreds of thousands in closed business sourced through LinkedIn

Only after growing other people's brands did I start writing for myself. And that's when I proved the point.

My entire business now runs off LinkedIn. I have a small following by creator standards. I never went viral on purpose.

I run what I call a portfolio career: the Accelerator, a fixed consulting engagement with a creator monetization company, and a handful of top-tier ghostwriting retainers. All of it traces back to showing up on LinkedIn with a clear strategy.

I'm not telling you this to impress you. I'm telling you because it means you don't need a massive audience or a viral moment. You need a system, and someone to show you how to run it.

Introducing

The LinkedIn Writing Accelerator

A 12-week, one-on-one program to lock in your strategy, build your writing system and make LinkedIn a daily habit you'll actually keep.

apply here

Introducing

The LinkedIn Writing Accelerator

A 12-week, one-on-one program to lock in your strategy, build your writing system and make LinkedIn a daily habit you'll actually keep.

apply here

Over 12 weeks, I work with you personally to:

Lock in your strategy: what you want LinkedIn to do for you, and exactly who you need to reach

Rewrite your profile so the right people understand you in seconds

Build a writing system so you always know what to write and how

Set your daily ritual so it fits your real schedule

Hold you accountable with daily check-ins and post feedback

Teach you everything so you can adjust and keep going long after we finish

Over 12 weeks, I work with you personally to:

Lock in your strategy: what you want LinkedIn to do for you, and exactly who you need to reach

Rewrite your profile so the right people understand you in seconds

Build a writing system so you always know what to write and how

Set your daily ritual so it fits your real schedule

Hold you accountable with daily check-ins and post feedback

Exactly What You Get

Not just a writing challenge.

apply here

Exactly What You Get

Not just a writing challenge.

apply here

A Strategy Built Around Your Objective

Before you write a single post, we define what you want LinkedIn to do for you: Clients and leads.A new job. Investors. Hires and top talent. Speaking opportunities. Partnerships. Or simply a strong, top-of-mind brand. Then we map three audiences to that goal: Top of funnel: people who don't know you yet. These are the people who discover you. Middle of funnel: people who know you and are warming up. These are the people who follow you. Bottom of funnel: people ready to act. These are the people who buy, hire, invest or refer. Every post you write will have a clear audience and a clear job. No more guessing.

A Profile Rewrite

Your Writing System

The 4P Post Framework

Your Daily Ritual

Consistency is easy when it's designed around your life. Together, we build a simple routine for capturing ideas, writing, posting and engaging. It's built around your schedule, whether you have 20 minutes or two hours. The goal is a habit you keep, not a plan that collapses in week two.

Daily Accountability and Post Feedback (via WhatsApp)

A Weekly 1:1 Call With One Lesson

Connecting and Engaging

apply now

What you'll walk away with

By the end of 12 weeks, you'll have:

🔹 A clear strategy: you'll know your goal, your three audiences and what each post is for.

🔹 A strong profile: one that clearly communicates who you are and who you help.

🔹 Strong positioning: people will know what you stand for and what to come to you for.

🔹 A growing brand and community: the right people noticing you, following you and engaging with you.

🔹 A writing habit that sticks: daily consistency, built from the ritual we create together.

🔹 A repeatable system: for finding ideas and turning them into posts, in minutes.

🔹 The skills to keep going: you'll understand why it works, so you can change your strategy as your goals change.

You won't need me forever. That's the point.

What you'll walk away with

By the end of 12 weeks, you'll have:

A clear strategy:
you'll know your goal, your three audiences and what each post is for.

A strong profile:
one that clearly communicates who you are and who you help.

Strong positioning:
people will know what you stand for and what to come to you for.

A growing brand and community:
the right people noticing you, following you and engaging with you.

A writing habit that sticks:
daily consistency, built from the ritual we create together.

A repeatable system:
for finding ideas and turning them into posts, in minutes.

The skills to keep going
you'll understand why it works, so you can change your strategy as your goals change.

You won't need me forever. That's the point.

Who this is for

This is for you if you are a:

Founder or CEO who wants to build trust, attract talent, investors or customers.
Consultant, coach or solopreneur who wants clients to find you instead of chasing them.
Executive or professional who wants a strong, credible presence in your industry.
Student or early-career professional who wants to stand out before the competition does.

And you:

Know you should be posting but don't know where to start.
Want to learn the skill, not outsource it.
Are ready to show up daily, even when it's uncomfortable.
Want a coach, not just a course.

Who this is for

This is for you if you are a:

Founder or CEO who wants to build trust, attract talent, investors or customers.

Consultant, coach or solopreneur who wants clients to find you instead of chasing them.

Executive or professional who wants a strong, credible presence in your industry.

Student or early-career professional who wants to stand out before the competition does.

And you:

Know you should be posting but don't know where to start.

Want to learn the skill, not outsource it.

Are ready to show up daily, even when it's uncomfortable.

Want a coach, not just a course.

Who this is not for

This is not for you if you:

Want someone to write your posts for you. This is a coaching program, and you'll have to put in work.
Are looking for a viral hack or overnight results.
Can't commit to writing and posting once a day.
Don't want to be coached or hear honest feedback.

If that's you, no hard feelings.

Who this is not for

This is not for you if you:

Want someone to write your posts for you. This is a coaching program, and you'll have to put in work.

Are looking for a viral hack or overnight results.

Can't commit to writing and posting once a day.

Don't want to be coached or hear honest feedback.

If that's you, no hard feelings.

I don't have time.

The daily ritual is designed around your actual schedule. Most posts take a fraction of the time once you have a system. The slow part is figuring out what to write, and we eliminate that.

I'm not a writer.

I don't have an audience.

What if my industry is boring or crowded?

Is this expensive?

What if we want to stop?

Do we have to change the tools we already use?

What do you need from our team while it is being built?